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Let your low ticket do the selling.

Low Ticket to High Ticket Pathway is my 9-module course on building entry offers that warm people up for your premium work, so high ticket clients come to you asking how to join, not whether to.

Low Ticket to High Ticket Pathway by Ruby Lee

Most coaches post, pray and wait for the application form to fill. People don’t make cold decisions on premium offers anymore. They want a quick win first. The right low ticket offer gives them one, builds the trust, and makes your high ticket the obvious next step.

Inside the course

  1. 01Low Ticket Goes First. Why your entry offers belong at the front line of your business, not buried beneath your premium work.
  2. 02Work Backwards From High Ticket. Use the framework you already teach to decide what stays premium and what’s safe to sell low.
  3. 03The Content Map. My actual spreadsheet that links methodology to content to low ticket, so you never wake up wondering what to post.
  4. 04Mine Your Application Forms. Turn your best clients’ own words into low ticket ideas, with the exact AI prompt I use.
  5. 05Selling Low Ticket, Chill. The casual calls to action I use on Instagram, YouTube and email. No pitch required.
  6. 06Keep, Refine or Retire. How to tell if an offer is actually leading anywhere, plus the assessment worksheet I use.
  7. 07Stay Small on Purpose. Solve one corner of the puzzle. Behind the scenes of a mini course that keeps sending me premium clients.
  8. 08The Bridge. How I move people into high ticket with no nurture sequences, no DM chasing and no sales calls.
  9. 09Keep a Door Open. Set up an evergreen premium room so momentum always has somewhere to land.

Short, recorded modules. Your login lands in your inbox within minutes of buying.

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Your login details land in your inbox within minutes.

“In 2024 I built a whole team to chase leads. We got over a thousand. None of them were buyers.”

In 2025 I put low ticket at the front instead. My list filled with buyers, and premium clients started arriving with the decision already made. This course is exactly how.

“I woke up to another early bird sale this morning, plus a previous student signed up for a second round. So 3 students total so far ✨ I’ve got this.”

A student, mid-launch

Who it’s for

  • ✓You already have a high ticket offer that gets results: 1:1, a mastermind, a group program or a retreat.
  • ✓You’re tired of sales calls, DM back-and-forth and heavy launches to sign premium clients.
  • ✓Your low ticket sells, but it doesn’t lead anywhere. Or you haven’t built one because you’re not sure what belongs there.
  • ✕Not for you if you want to chop your premium offer into cheaper pieces. This is about building the right entry points.

Quick questions

Won’t low ticket cheapen my premium brand?+

In my experience it does the opposite. It filters out the freebie hunters and fills your list with people who’ve already invested in you, which is exactly who says yes to premium.

I don’t have a low ticket offer yet. Is that OK?+

Yes. Modules 2 to 4 show you exactly what to build, working backwards from the high ticket offer you already have.

Do I need a big audience?+

No. This is about turning the people already watching your content into buyers first, so your premium offer has somewhere to come from.

Do I need nurture sequences or a sales team?+

No. I don’t use either. Module 8 shows you how I lead people into premium work through everyday content and regular emails, no automated sequence.

Is it live or pre-recorded?+

Pre-recorded. All 9 modules are short enough to binge, and your login lands in your inbox within minutes of buying.

Yes, let my low ticket do the selling ↓
Ruby Lee

Hi, I’m Ruby. 8 years in business, more than $4 million in sales, and featured in Forbes and Entrepreneur. I’ve sold premium coaching the whole time. Low ticket is now how most of those clients find me.

All sales final. Digital product with instant access, so no refunds once your order is complete. Questions first? Email support@rubylee.co. Ruby’s results are her own and not typical. Yours will vary based on experience, effort and audience size. For educational purposes only; no specific financial outcome is guaranteed.

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Selling In Flow State

Ruby with eyes closed, hand on her heart

You've built the offer. Now sell it every day without forcing it.

Ruby's 90-minute workshop on the energetics of selling, yours to watch anytime.

  • Set your energetic sales minimum and stop second-guessing every launch
  • Rewire the beliefs so money feels normal and expected
  • Read your intuition so you know what to post and when to sell

Plus the money energy activation Ruby runs before every sales day.

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